tellme

Logo concept for the AI CMO. Penpal is the master brand and holds a different prop for each channel. Sidekick is the human version, for people moments. Below are the final files and every round it took to get here.

FinalPenpal and Sidekick, every channel

Core logo, LinkedIn, Instagram, YouTube, podcast and newsletter versions, animated.

 DownloadBrand kit

Static SVG and PNG logos, profile pictures, app icon, favicons and lockups.

How we got here

  1. 1Munshi logo marks

    Rounds 1 to 3

  2. 230 names

    Name options, each thought through

  3. 3Dastaan

    A storytelling direction

  4. 4Voice into ink

    tellsy, tellby, talkpen

  5. 5Voice into ink, Estonian names

    Rejected: names must be English

  6. 6Nib mic

    Pen, mic and human in one mark

  7. 7tellme, first characters

    Playful, but read as dystopian

  8. 8tellme, friendly characters

    Bubble buddy, Notepad pal, Penpal, Sidekick, Letter face

  9. 9Penpal and Sidekick across channels

    The final system